a collection of work by Kyle Lakey

Link Building Copy for Lo & Sons

A copywriting brief aimed at link building for designer luggage brand Lo & Sons.

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Project Details

Client - Lo & Sons | Agency - Overdose Digital

SEO link building category and product descriptions

The brief – write category and product descriptions to aid in the brand’s search engine ranking. The objective – help the brand Introduce its catalog while focusing on building its internal page linking.

This was definitely more up my alley. I love gadgets and contraptions. So, when I get to work with clients who incorporate these elements into their work, I feel like a little boy in a toy store. I also love working with clients focused on sustainability, the upliftment of their community, and who actively contribute to the empowerment of minority-owned businesses. I’m always keen on work like this.

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Just Like Papa, Fjällräven and MiiR

Just Like Papa and its affiliated stores are run under the importer and distributer 187 Distribution. The other stores include two flagship stores for the international brands, MiiR and Fjällräven.

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