The brief – write category and product descriptions to aid in the brand’s search engine ranking. The objective – help the brand Introduce its catalog while focusing on building its internal page linking.
This was definitely more up my alley. I love gadgets and contraptions. So, when I get to work with clients who incorporate these elements into their work, I feel like a little boy in a toy store. I also love working with clients focused on sustainability, the upliftment of their community, and who actively contribute to the empowerment of minority-owned businesses. I’m always keen on work like this.