a collection of work by Kyle Lakey

Link Building Copy for Lo & Sons

A copywriting brief aimed at link building for designer luggage brand Lo & Sons.

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Project Details

Client - Lo & Sons | Agency - Overdose Digital

SEO link building category and product descriptions

The brief – write category and product descriptions to aid in the brand’s search engine ranking. The objective – help the brand Introduce its catalog while focusing on building its internal page linking.

This was definitely more up my alley. I love gadgets and contraptions. So, when I get to work with clients who incorporate these elements into their work, I feel like a little boy in a toy store. I also love working with clients focused on sustainability, the upliftment of their community, and who actively contribute to the empowerment of minority-owned businesses. I’m always keen on work like this.

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writer - designer - developer

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