a collection of work by Kyle Lakey

SEO Content For Natori

An SEO copywriting brief for designer lingerie brand Natori.

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Project Details

Client - Natori | Agency - Overdose Digital

SEO category and product descriptions

The brief – write category and other page descriptions to aid in the brands search engine ranking. The objective – help the brand achieve it’s goals while maintaining high quality content standards that represent this luxury brand.

This project put me out of my comfort zone for sure. It’s not often I get asked to write about women’s intimate wear. On the contrary, probably never. But I must say, I really enjoyed being sent out to discover my range with this brief. I was able to really dig into my imagination to make these descriptors not only of a high calibre but also appealing to the opposite sex. I enjoyed gaining a different perspective with this client. More work like this would be appreciated.

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Just Like Papa, Fjällräven and MiiR

Just Like Papa and its affiliated stores are run under the importer and distributer 187 Distribution. The other stores include two flagship stores for the international brands, MiiR and Fjällräven.

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